Case Studies

National Democratic Congress
Industry: Non-profit and Advocacy, 2008

Assignment Formulate a comprehensive election campaign and brand strategy, creative and rollout Background The National Democratic Congress is a social democratic political party in Ghana, founded... more »

Transnet
Industry: Freight Transport, 2007

Assignment To undertake the total re-brand of Transnet and its operational divisions, including new brand strategy, identity and the re-naming of the divisions. Also, to launch the new brand to... more »

Getmo
Industry: Private Sector, 2007

Assignment Brand launch and event activation, across 7 cities and 34 stops for Media and Consumer, Getmo, a subsidiary of Arvato Mobile, which is wholly owned by Bertelsmann AG, BMG the 3rd... more »

Metrofile
Industry: Private Sector, 2007

Assignment Stakeholder research among corporate clients, brand repositioning from documents management to information management, and brand identity evolution of South Africa’s market leader in... more »

Unisa
Industry: Higher Education, 2005

Assignment Develop new brand for the merger of Unisa, Technikon SA and Vista Vudec. Background The new Unisa is a merger of the 130 years old University of South Africa which had over 200 000... more »

City Press
Industry: Media, 2005

Assignment Reposition the City Press brand. Background City Press, the only Sunday weekly with 95% majority Black readership was established in 1986 as the leading paper for black decision makers... more »

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